

Arts-books.comArts-Books.com is an established e-commerce business based in Surrey selling arts related literature and media via the Internet. They required a complete corporate re-design and asked for their new logo to be based upon the a, b and c letterforms combined with a Matisse influence. However they did not want any of the usual artistic clichés or for the a, b, c forms to look in any way educational. With this in mind we based the logo design upon abstract shapes derived from the a, b, c forms. By doing this we could symbolise art in its base form of abstract expression without using any pre-conceived ideas or clichés. The business card and letterhead take into account the clients wishes for a simple clean and conventional layout. © Cyan Shiner Ltd 2004 - brand driven design solutions |
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