Brand Design Services

What is a Brand?

A brand is the very essence of your company. It helps people to quickly find out what your company offers, what it stands for and the benefits of using your company rather than your competitors.

Download brand guidelines template PDF

For a company a brand would break down into the following
'brand code':

• Product benefit
  What is your product or products benefit to the customer?
• Positioning
  Why is your company better than or different to that of your competitors?
• Styling
  What characterises the visual style of your company?
• Mission
  What is the company's role in society, or the public benefit of the company? (if we didn't do it for the money)
• Vision
  The company can define its future: In what market do we want to be?
• Values
  What makes the company trustworthy as a friend?

What are the Benefits of Building Your Brand?

Your brand gives you direction. Every time you produce-marketing literature, advertising, or even hire a new employee it helps you to make decisions quickly and easily. Does the literature, advertising or prospective employee fit in with your brand and give your company a stronger identity?

For instance you are producing a magazine advertisement but you're unsure if it covers everything you need to say. If you are in doubt check to make sure that it fits within your brand code:

• Has it conveyed your product benefit or benefits?
• Will it position you to offer something different than or better than your competitors?
• Is the visual styling depicting your company correctly?
• Has it conveyed your values and mission so that you connect with your customer quickly on a one to one level?

These are all questions that can be answered quickly and easily if you have a strong brand identity. Your customers will know who you are, what you have to offer and why they should trust and use you.

What can Cyan Shiner do for Your Brand?

• Visual branding
  Design the visual aspects of your brand to convey your identity, your logo, corporate id, literature and web site.
• Defining your brand
  Look at your current company literature and talk you through creating your own brand code.
• Reframing your brand
  Help you modify your current brand to be stronger without losing your corporate identity and focus.

"Thanks for the material on your website about branding. It was helpful, and I've had a go at ours. I'm sure it will give us a good starting point when we meet."

Susan Johnson - Director, West London Photography

© Cyan Shiner Ltd 2004 - brand driven design solutions
Based in Alton located near the border of Hampshire & Surrey
Tel. +44 (0) 1420 544132 | e-mail. info@cyanshiner.co.uk

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