Puro Coffee Ltd

Cyan Shiner are proud to have helped miko coffee brand and launch a new range of Fairtrade coffee. Puro give money from every kg of coffee sold to the World Land Trust to buy and protect areas of rainforest in South America. Cyan Shiner provided a complete design solution for the Puro brand including logo design, point of sale, promotional material and web site design.

Brand Design, Logo Design & Stationery Design

The Puro logo takes influences from the miko brand identity whilst pulling in a fresh clean look befitting of a Fairtrade organisation. Puro brand designs stem from a number of strong graphical elements including an illustration of a Fairtrade coffee picker, images of rainforest and Fairtrade scenes depicted in an illustrative style and the Puro font itself which was created specifically for the brand.

Puro stationery continues in its use of the core brand elements and also introduces abstract photographic imagery of Puro coffee served in Puro branded coffee cups and mugs.

Point of Sale Design

Point of sale material for the Puro brand includes coffee menus, signs, posters, swing boards and coffee packaging. All point of sale material relies on the striking brand to capture the attention of the public and encourage them to want to find out more about the brand and how it is differs from that of its competitors.

Promotional Material Design

Puro’s promotional material is designed with both print and web in mind allowing it to be printed, displayed online or e-mailed in PDF format. Promotional material to date includes folders, information sheets and product sheets.

Coffee Machine Panel Design

Miko offer Puro coffee to their customers as a choice over standard coffee to be served in a variety of establishments. To help promote their choice of a coffee which provides a better deal both to the environment and to the growers Cyan Shiner designed coffee machines panels branded with the Puro identity.

Web Site Design

Cyan Shiner provided rich and flamboyant illustration work to base the Puro web site around, taking influence from the areas of jungle and jungle plants that the Puro brand help to protect. Please note we did not provide the design work or site building for the content of this web site as Puro requested to do this in house.

view web illustration | view web site (illustration work only by       Cyan Shiner)

© Cyan Shiner Ltd 2004 - brand driven design solutions
Based in Alton located near the border of Hampshire & Surrey
Tel. +44 (0) 1420 544132 | e-mail. info@cyanshiner.co.uk

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