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Search Engine Optimisation in Surrey & Hampshire
A site which contains a good amount of text-based content and has been built with the search engine optimisation techniques in mind will receive good rankings once it is established. We will ensure that your web site is built in such a way as to maximise its visibility to all major search engines.
We recommend SEO driven text-based content on your sites pages. Modern search engine referencing and ranking is based more upon the amount of quality text based content on a web site than it is on the content of its meta tags, which are becoming increasingly redundant. If site pages do not contain a good amount of text interspersed with your desired keywords and phrases, search engines such as Google will not rank the site highly on those targeted keywords.
As well as SEO led copy it is crucial to source links from other web sites and include content within the site which would encourage other web users to provide inbound only links to the web site as a source of reference material. All the major search engines give a higher ranking to web sites that have a high number of quality inbound links, especially if the sites that link in contain information pertaining to your web sites core business. Inbound only links, where web sites link to your site but you do not link back seen as more valuable by the search engines than reciprocal links which are links that are swapped in the process of a link exchange scheme.
As well as optimising the content of all sites we build as standard we also provide simple and clear documentation which outlines how to write and optimise new content for your web site using Abobe Contribute. This has empowered many of our clients allowing them to build further site content in house to help maximise their ranking in the search engines.
What Our Clients Have Said About Our SEO Services
Finally, as we reached a stage where we had a little more time and IT capability - and the technology was there - Cyan Shiner advised that we took complete control of our website. They gave us training in Adobe Contribute and designed webpages we could create and edit at will.
Cyan Shiner wrote and gave us a helpful booklet on White Hat wizardry which meant we were able to identify key search terms which gave prominence to our website. We now regularly come top or near the top in the search engines for clients looking for our type of service.
Susan and Godfrey Johnson - [www.westlondonphotography.com]