toptable

toptable is the UK's largest online restaurant booking and advisory service. Although their business is highly successful, they realise the importance of moving the business forward and continuing to improve the service they offer their clients.

We provided them with brand reframing documentation to advise and assist in the redesign of their site. This documentation focused on the strengths of their brand and it's positioning within the market sector in relation to their competitors. It advised upon how their graphical identity could be reframed, to both strengthen their brand identity and improve differentiation between them and the other companies offering similar services within their market sector.

In addition to this, we also provided toptable with wire frame design work. This outlines the journey a consumer makes through their web site when booking a restaurant, and proposes the best structure for this process in their new web site. This design work was used as a guideline and aid in the redesign of their new web site.

brand reframing guidelines documentation in PDF fromat

wire frame consumer journey designs as PDF format






Brand reframing:


toptable brand reframing documentation - click to download

Wire frame - consumer
journey design:


toptable wire frame consumer journey documentation - click to download

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